Author: Alex
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Medly, a healthcare app case study
Summary Discover how we used metrics, insights and usability testing to add over $1M ARR for Medly, a well known EHR We have redesigned Medly. It is an Electronic Health Record (EHR).Our role was to completely redefine the experience, from an obsolete UI written by the devs without any design guidance.The results after the first…
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|The Art of Logo Design
Logo design is like naming a baby, except the baby will be judged by millions of people, needs to work in every possible context, and might determine the success of a multi-million dollar business. No pressure, right? At DesignLion, we’ve created logos for everything from tech startups to local bakeries, and the process never gets…
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|Mastering Web Typography
Typography is the voice of your design, and most websites sound like they’re speaking through a mouthful of marbles. After years of designing everything from fintech dashboards to artisanal soap e-commerce sites at DesignLion, I’ve learned that good typography can make mediocre content shine, while bad typography can make brilliant content completely unreadable. Web typography…
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|Mobile-First Design and Why Desktop is the New Afterthought
Remember when mobile-first design sounded like tech industry buzzword bingo? Those days are deader than the floppy disk. Mobile internet usage surpassed desktop usage back in 2016, and it’s been growing ever since. Yet somehow, I still encounter designers and businesses who treat mobile design like that relative you only see at holidays. Polite acknowledgment,…
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|The Psychology of Color in Digital Design
Color psychology in digital design is like that friend who claims they can read people’s personalities based on their coffee order. Sometimes they’re surprisingly accurate, and sometimes they’re completely off base, but it’s always interesting to listen to. After designing hundreds of websites, logos, and apps at DesignLion, I’ve learned that color choices can make…
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|Accessibility in Web and Apps
Let’s talk about something that makes most designers break out in a cold sweat: accessibility. I know, I know. The word alone probably makes you think of boring compliance documents and soul-crushing checklists. But here’s the plot twist that would make M. Night Shyamalan jealous: accessibility is actually one of the most creative and rewarding…
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|UI Contrast Guide and How To Get Better Conversion Rates
You know that moment when you’re scrolling through a website and your eyes start watering? No, you’re not having an emotional breakdown over the lack of good pizza in your area. You’re probably looking at a design that has the contrast sensitivity of a bat in broad daylight. As the founder of DesignLion, I’ve seen…
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|How to Measure the Impact of Good Design After Launch
The emergency room doctor looked exhausted as she explained the problem: “We’re seeing patients who’ve used symptom-checking apps to self-diagnose, and half of them are completely wrong about what’s happening to them. The other half are having panic attacks because the app suggested worst-case scenarios.” This conversation happened last year, and it crystallized something I’d…
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|The Importance of AI in Healthcare Apps
The emergency room doctor looked exhausted as she explained the problem: “We’re seeing patients who’ve used symptom-checking apps to self-diagnose, and half of them are completely wrong about what’s happening to them. The other half are having panic attacks because the app suggested worst-case scenarios.” This conversation happened last year, and it crystallized something I’d…
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|Your Complete Roadmap to Design Mastery
Here’s what nobody tells you about learning design: everyone’s path looks different, but everyone makes the same early mistakes. I’ve seen brilliant engineers struggle with color theory and artistic people get stuck on user research. The key isn’t avoiding mistakes; it’s making them faster and learning from them systematically. After mentoring dozens of designers and…