Branding

Logo design is like naming a baby, except the baby will be judged by millions of people, needs to work in every possible context, and might determine the success of a multi-million dollar business. No pressure, right? At DesignLion, we’ve created logos for everything from tech startups to local bakeries, and the process never gets…

Color psychology in digital design is like that friend who claims they can read people’s personalities based on their coffee order. Sometimes they’re surprisingly accurate, and sometimes they’re completely off base, but it’s always interesting to listen to. After designing hundreds of websites, logos, and apps at DesignLion, I’ve learned that color choices can make…

Everything is digital now, right? Email instead of mail. Social media instead of newspapers. Digital ads instead of billboards. So why should any business care about print design anymore? Here’s why: print still works, and it works differently than digital. While everyone else abandons physical marketing materials, smart businesses use print strategically to stand out…

I was in a client meeting last week when the business owner said something I hear constantly: “We need to focus on marketing, not branding. Branding is just logos and pretty colors. Marketing actually brings in customers.” This mindset is killing small businesses. Here’s what actually happened to that client. They spent thousands on Google…

Your logo appears on everything. Business cards, websites, social media profiles, email signatures, products, packaging. It’s often the first thing potential customers see and the last thing they remember. Yet most business owners approach logo design like they’re picking a favorite color. They choose what looks good to them personally, without considering what it communicates…