User experience
If you care about your business and your users, UX is where you need to start
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When DesignRush Wants to Be Your Best Friend: A Love Letter from the Design World
So here I am, sitting in my favorite coffee shop (you know, the one with the overpriced lattes and the barista who judges your drink order), when I get this email that made me nearly spit out my cortado. DesignRush wants to collaborate with us. THE DesignRush. You know, those folks who basically decide what’s…
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|UX in Healthcare and Designing for Life and Death Decisions
The notification came at 2 AM. A user of a healthcare app we’d designed was trying to report severe chest pain through the symptom tracker, but couldn’t figure out how to mark it as urgent. The interface that seemed intuitive during our design reviews was failing someone who might be having a heart attack. That…
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|UX Mistakes That Are Costing You Customers and Revenue
Your website traffic looks great. People are finding you, clicking through from ads, and landing on your pages. But then something goes wrong. They don’t convert. They don’t buy. They don’t even stick around long enough to understand what you’re offering. Sound familiar? You’re probably making one of the common UX mistakes that turn interested…