Our valuable insights
We cover topics such as user experience, user interface, design, web or native apps, AI and accessibility.
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UX in Healthcare and Designing for Life and Death Decisions
The notification came at 2 AM. A user of a healthcare app we’d designed was trying to report severe chest pain through the symptom tracker, but couldn’t figure out how to mark it as urgent. The interface that seemed intuitive during our design reviews was failing someone who might be having a heart attack. That…
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|The Right Tools for Design and Why Your Stack Matters
Let me tell you about the time we almost lost a major client because of the wrong tool choice. We were three weeks into a complex web app design project when the client requested real-time collaboration with their development team. We were using an outdated design tool that required constant file exports and email chains.…
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|Design Fundamentals and What Separates Good from Great
You know that feeling when you see a design that just clicks? Everything feels right, nothing seems out of place, and you can’t quite put your finger on why it works so well. That’s the magic of solid design fundamentals at work. After spending years building DesignLion and working with hundreds of clients, I’ve learned…
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|Print Design and Physical Marketing in a Digital World
Everything is digital now, right? Email instead of mail. Social media instead of newspapers. Digital ads instead of billboards. So why should any business care about print design anymore? Here’s why: print still works, and it works differently than digital. While everyone else abandons physical marketing materials, smart businesses use print strategically to stand out…
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|UI Design Principles That Actually Improve Conversion Rates
Beautiful interfaces don’t always convert well. In fact, some of the highest-converting websites look surprisingly plain. This disconnect happens because many designers prioritize visual appeal over user psychology and business objectives. Effective UI design isn’t about following aesthetic trends. It’s about understanding how people process information, make decisions, and take actions online. Here are the…
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|Social Media Design That Drives Business Results
Your social media posts get likes. They get comments. They get shares. But do they get customers? Most businesses treat social media design like digital decoration. Pretty images that fill up their feeds and keep their profiles active. But social media design should work harder than that. It should build brand recognition, communicate value, and…
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|Framer vs Webflow vs WordPress. How to choose?
The platform you choose for your website affects everything. Design flexibility, maintenance requirements, hosting costs, scalability options, and long-term business growth. Yet most businesses choose based on what they’ve heard from friends or what their developer prefers, not what actually serves their specific needs. At DesignLion, we build websites on multiple platforms depending on client…
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|UX Mistakes That Are Costing You Customers and Revenue
Your website traffic looks great. People are finding you, clicking through from ads, and landing on your pages. But then something goes wrong. They don’t convert. They don’t buy. They don’t even stick around long enough to understand what you’re offering. Sound familiar? You’re probably making one of the common UX mistakes that turn interested…
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|Branding vs Marketing and Why Businesses Get This Wrong
I was in a client meeting last week when the business owner said something I hear constantly: “We need to focus on marketing, not branding. Branding is just logos and pretty colors. Marketing actually brings in customers.” This mindset is killing small businesses. Here’s what actually happened to that client. They spent thousands on Google…
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|Mobile-First Design and Why It Should Be Your Top Priority
Here’s a statistic that should change how you think about web design: over 60% of web traffic now comes from mobile devices. For many businesses, that number is even higher. Yet when I audit websites for potential clients, I consistently find the same problem. Beautiful desktop experiences that completely fall apart on mobile devices. Navigation…